Destination Marketing Program
Helping to Promote Our Communities
Most major North American cities have hotel taxes and the money they generate is earmarked for advertising and other initiatives to attract more tourists and deliver more services to visitors while in the area. The North Country does not have any form of hotel tax.
As a result, the North Country Chamber of Commerce (“NCCOC”) launched a Destination Marketing Program designed to raise funds dedicated to promoting the North Country as a tourism destination. Chamber members are eligible to participate in this program. Lodging members collect a nominal destination fee from guests and pass the funds onto NCCOC monthly. Non-lodging members "pay to play" annually.
The funds raised are administered by NCCOC, and used to fund the Destination Marketing Program's initiatives.
Marketing is the lifeblood of tourism. People won’t come to an area if they don’t know about it. The funding generated by the Destination Marketing Program will ensure that the North Country is able to tell potential visitors about the many great things our area has to offer and the exciting & unique experiences they can enjoy.
NCCOC established Go North as the brand for all marketing in May of 2017, and MyGoNorth.com was launched in December of 2018. MyGoNorth.com a destination website that is dynamic and visually appealing. It promotes our area as a must-visit, must-stay, and must-return destination. This site is the go-to for area information.
Each year, NCCOC's Destination Marketing Committee works on establishing an annual Marketing Plan for promoting our area.
Want to participate? Contact us for further information.